Logotype and colors

5 Principles of Design
Simple-makes a logo design easily recognizable,versatile and memorable. Easy to design.
Memorable- following closely of this principle is that keeping memorability.
Timeless-An effective logo should be timeless.Will stand the test of time.Will it still be effective in the next 10,20 or 50 years.
Versatile-An effective logo works across a variety of media and applications..Logos should be designed in vector format,to ensure that they scale to any size.
Appropirate-How you "position" the logo.Should be appropriate for its intended audience.
Logo Color
=techniques foe printing with full color.The four colors CMYK.
Spot Color
=method of specifying and printing colors in with each color is printed with its own ink.

Pathone Matching System-a system by this company called Pathone, every printer in the world uses this system,and these inks.
Choose your color wisely!
-Color plays an important role in logo design.Color an illicit different feelings and emotions from the audience.
-Interpretation of the color may vary on age,gender,and cultural democratics. So color should be considers on your target audience.
-Colors also tend to follow trends,just like fashion.
-Keep your color palette to two or three.Too many colors will increase your cost of productions.
Combination Marks-text and visual that signifies the wishes.

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