Visual Organization
-Not directing the audience through a design in misdirecting them.
Eye Movement-the typical eye moves left to right and top to bottom.
-controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
-The eye tends to gravitate towards areas of complexity first. In pictures of people,the eye is always attracted to the face and particularly the eye.
-Light areas of a composition will attract the eye,especially when adjacent to a dark area. --- -Diagonal lines or edges will guide eye movement.
Optical Center-The spot where the human eye tends to enter the page.Optical center is slightly above mathematical (or exact) center and just to the left.
-It takes a complement element to pull your eyes away from this spot.
Z pattern- our visual pattern makes a sweep of the page,generally in the shape of a "Z".
-Effective page design maps a viewers route through the information.This designers objective is to lead the viewers eye to the important elements or information.
-Visual Fonts
-No more than 2 fonts within a page. No more than 2 fonts,and they should compliment each other,per page.
-They should compliment each other.
-Avoid all caps,unless necessary.
-Choose the right font.
-Do not overuse fancy and complicated use.
-www.typography.com/email/2010_032010_03/index.htm
Visual Hierachy-will establish focal points based on their importance to the message thats being communicated.
-a crucial part of the design process is to establish an order of elements,a visual structure,to help the viewer absorb the information provided by a design.
What do I want my viewer to look at first?
All design involves problem solving.All the text,images,etc must come to together to form a visual message.
The Grid- a way of organizing content on a page,using any combination of margins,guide lines,rows and columns. instituted by Modernism.can assist the audience by breaking info into manageable chunks and establishing relationships between text and images.a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format.every design is different; therefore every design will require a different grid structure...one that addresses the particular elements within the design.a grid is used to help clarify the message being communicated and to unify the elements.
Eye Movement-the typical eye moves left to right and top to bottom.
-controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewer's eye.
-The eye tends to gravitate towards areas of complexity first. In pictures of people,the eye is always attracted to the face and particularly the eye.
-Light areas of a composition will attract the eye,especially when adjacent to a dark area. --- -Diagonal lines or edges will guide eye movement.
Optical Center-The spot where the human eye tends to enter the page.Optical center is slightly above mathematical (or exact) center and just to the left.
-It takes a complement element to pull your eyes away from this spot.
Z pattern- our visual pattern makes a sweep of the page,generally in the shape of a "Z".
-Effective page design maps a viewers route through the information.This designers objective is to lead the viewers eye to the important elements or information.
-Visual Fonts
-No more than 2 fonts within a page. No more than 2 fonts,and they should compliment each other,per page.
-They should compliment each other.
-Avoid all caps,unless necessary.
-Choose the right font.
-Do not overuse fancy and complicated use.
-www.typography.com/email/2010_032010_03/index.htm
Visual Hierachy-will establish focal points based on their importance to the message thats being communicated.
-a crucial part of the design process is to establish an order of elements,a visual structure,to help the viewer absorb the information provided by a design.
What do I want my viewer to look at first?
All design involves problem solving.All the text,images,etc must come to together to form a visual message.
The Grid- a way of organizing content on a page,using any combination of margins,guide lines,rows and columns. instituted by Modernism.can assist the audience by breaking info into manageable chunks and establishing relationships between text and images.a grid consists of a distinct set of alignment-based relationships that act as guides for distributing elements across a format.every design is different; therefore every design will require a different grid structure...one that addresses the particular elements within the design.a grid is used to help clarify the message being communicated and to unify the elements.
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